Friday, August 21, 2026 - Gracie Abrams has officially stepped into a major new fashion and beauty role as the face of Chanel’s latest fragrance, Coco Mademoiselle Crush Absolu.
The singer stars in the new campaign for the ambery, intensely magnetic scent, giving Chanel’s iconic fragrance line a fresh, youthful energy. Chanel describes Abrams as the new ambassador for the fragrance, making the partnership a significant new chapter in her rapidly expanding career.
The campaign is every bit as cinematic as the perfume. Directed by Joe Wright, the film follows Abrams through Paris as she escapes the paparazzi before breaking into an energetic dance with people in a café.
The fragrance itself combines bright grapefruit and lychee with rose, jasmine, vanilla, vetiver and patchouli, creating a richer, more sensual interpretation of the Coco Mademoiselle identity.
For Abrams, the campaign arrives as her profile continues to grow beyond music. She has described fragrance as an important part of memory, identity and storytelling, making the Chanel partnership a natural extension of her artistic image.
With its dreamy visuals, Parisian setting and rising star at the centre, the campaign is already positioning Coco Mademoiselle Crush Absolu as one of the season’s most talked-about luxury fragrance launches.
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